Drive qualified leads, shorten sales cycles, and scale efficiently with targeted paid media strategies built for B2B.

Why Paid Media Matters for B2B Companies?

Paid media is one of the most effective growth levers for scaling B2B companies—but only when aligned tightly to business goals, buyer journeys, and revenue outcomes.

Without the right strategy and leadership, even the best tactical execution can fall short, leading to wasted spend and missed opportunities.

At TMarketers, we help B2B organizations unlock the full value of paid media by providing the strategic oversight, diagnostics, and optimization needed to make paid efforts a scalable and sustainable revenue driver.

Our Role in Your Paid Media Success

Working with your Fractional CMO serves as your strategic marketing partner to bridge the right execution.

Our role is to ensure paid media—whether run internally, externally, or via a hybrid model—is structured to maximize impact and ROI.

We help clients across three areas:

Area

Strategic Leadership

Resource Optimization

Program Assessment and Growth

Focus

Align Paid Media with Revenue Goals

Strengthen Internal or External Teams

Accelerate Performance

How we support

Paid media strategy development- Budget allocation modeling- Channel and offer prioritization

Collaborate with internal paid media managers- Partner with existing agency resources- Identify gaps and recommend solutions

Paid media audits- Conversion Rate Optimization (CRO)-

Attribution and performance reporting- for scaling

Paid Media Support Options

We offer flexible ways to support your paid media initiatives:

  • Strategic Oversight — Hands-on leadership ensuring paid efforts stay aligned with broader GTM objectives.

  • Audit and Diagnostics — Deep reviews of current campaigns, spend efficiency, funnel performance, and reporting.

  • Agency Partner Access — When needed, we connect you with vetted paid media partners who specialize in B2B, for audits or management support.

  • TMarketers Paid Media Add-On — For clients who are looking to test paid channels, we offer a lightweight paid media management add-on that includes:

  • Paid media channel set up and optimization for PPC and Social Media 

  • CRO support to boost landing page performance and increase conversions from paid traffic

  • Monthly reports with clear insights, performance highlights, and actionable recommendations

Why Clients Trust TMarketers for Paid Media Leadership?

  • B2B Growth Expertise — We understand long sales cycles, multiple stakeholders, and complex buying groups.

  • Neutral, Revenue-First Perspective — No bias toward running campaigns ourselves; we focus solely on what's best for your growth.

  • Scalable Support — Able to work across internal teams, existing agency relationships, or introduce new vetted partners.

  • Agile Marketing Methods — Working in two-week sprints to assess, optimize, and improve faster.

Recent Paid Media Wins

Boosted Return on Ad Spend (ROAS) from 1.2 to 3.2 by reallocating budget to high-value audiences.

Increased sales-assisted leads by 35% through paid channel optimization and CRO enhancements.

Improved non-brand search impressions by 30% with paid and organic coordination.

How Paid Media Fits into Your Broader Go-to-Market Strategy

Paid media is not a standalone tactic.
It works best when synchronized with your outbound, inbound, and account-based marketing (ABM) efforts.

At TMarketers, we integrate paid media into your broader GTM strategy—ensuring it's amplifying your demand generation, brand building, and revenue enablement efforts.