Build the Data-Driven Backbone for Scalable SaaS Marketing

Why Marketing Ops & Analytics Matter for B2B SaaS Companies

Marketing teams can’t scale what they can’t measure. In B2B SaaS, where growth depends on precision, efficiency, and insight, a strong Marketing Operations (MOPs) and Analytics foundation is mission-critical.

Without the right systems and visibility, pipeline stalls, attribution breaks down, and teams lose confidence in the data that’s supposed to guide decisions.

At TMarketers, we help SaaS organizations build the infrastructure, processes, and reporting frameworks to turn marketing from a cost center into a revenue-driving, data-informed growth machine.

Our Role in Your Ops & Analytics Success

As your Fractional CMO—we will work with your RevOps stakeholders to partner or develop your marketing operations, ensuring your systems are reliable, scalable, and performance-oriented.

Our Role in Your Ops & Analytics Success

Area

Infrastructure & Systems

Data & Attribution

Process & Enablement

Focus

Build a Scalable Martech Stack

Deliver Visibility and Insight

Drive Operational Excellence

How we support

- Martech audits and architecture

- CRM and MAP optimization

- Lead routing, lifecycle, and scoring setup

- Multi-touch attribution frameworks

- Funnel diagnostics and stage mapping

- Custom dashboards and executive reporting

- Campaign ops support

- Workflow automation

- SLA alignment between marketing and sales

When marketing operations are healthy, everything performs better—from pipeline predictability to campaign velocity.

At  TMarketers, your Fractional CMO,will ensure your data, tools, and workflows are built to support modern, revenue-driven SaaS growth.

Marketing Ops & Analytics Support Options

Whether you need foundational setup or advanced analytics leadership, we offer flexible support:

  • Ops Audits & Diagnostics — Review of your current martech stack, funnel tracking, and lead management systems

  • Systems Implementation Guidance — Help choosing, configuring, and integrating CRM, MAP, and attribution tools

  • Dashboard Development — Custom, actionable reporting in HubSpot, Salesforce, Google Looker Studio, and more

  • Fractional MOPs Leadership — Embedded leadership to help you hire, train, or guide marketing ops teams

Why Clients Trust TMarketers for Ops & Analytics Leadership

  • B2B SaaS Process Experts — From PLG models to sales-led funnels, we know how to structure systems that support your growth motion

  • Neutral, Tech-Agnostic Approach — We work across tools like HubSpot, Salesforce, Marketo, Segment, GA4, and more

  • End-to-End Visibility — We bridge the gap between systems, reporting, and real business outcomes

  • Agile Systems Thinking — Rapid audit, sprint-based iteration, and scalable frameworks you can build on

Recent Ops & Analytics Wins

Built a full-funnel attribution system in HubSpot for a Series A company, improving source visibility by 70%

 Consolidated 10+ disconnected tools into a lean, scalable martech stack

Created executive dashboards for board reporting that aligned marketing performance to pipeline creation and revenue

How Ops & Analytics Fit Into Your Go-to-Market Strategy

Operations and analytics aren’t just back-office functions—they’re the connective tissue that allows demand gen, content, product marketing, and sales to work in sync.

At TMarketers, we embed marketing ops into your GTM ecosystem to ensure that data flows, insights are actionable, and execution is frictionless.