Discover how Mason Dorner, a performance marketing expert at Ascendant, leverages Meta’s platform for B2B lead generation. Learn his insights on lead quality management, prospecting vs. retargeting, and the metrics that matter most.

In this article, we dive into the career journey of Daniel Sosa, CEO of OM Performance Marketing, and uncover how he’s redefining digital advertising through full-stack advertising. From moving beyond vanity metrics to driving pipeline lift and velocity, Daniel’s insights offer actionable strategies for marketers looking to elevate their advertising game and deliver measurable results.

In this article, we explore the career journey of Ray Lau, VP of Marketing at Stax Payments, and uncover how he has mastered the art of crafting and executing strategic narratives. From aligning CEOs to unifying cross-functional teams, Ray’s insights offer actionable strategies for marketers looking to elevate their messaging and drive impactful results.